Wrapped in a stunning pink Stella McCartney coat, Mendes wasn’t just flaunting her style; she was spotlighting a great cause and her latest fashion campaign. The post is getting noticed, and some of our favorite celebs, like Vanessa Bryant and Rachel Zegler, are showing their love with likes.

Eva’s choice of wording and look for this latest Instagram post tied back to a campaign Stella McCartney launched back in September when the fashion house shared: “IT’S ABOUT F*ING TIME: It’s #AboutFuckingTime we ended the use of fur, leather and feathers. The message was to stop harming animals in the name of fashion. Citing a staggering statistic—over 3.4 billion birds are harmed or killed each year for feather down. Also highlighting the urgent need to protect avian species, nearly 50% of which are in decline.